Cruelty Free Makeup Brands On The High Street - Femanin

Cruelty Free Makeup Brands On The High Street

Our love (addiction) for make-up is bigger than ever! It’s tricky to know which are the cruelty free makeup brands, whilst also being a reasonable price.

We’ve rounded up the best of the best from the high street so that you can do your bit for the animals and saving your pennies!

What is cruelty free makeup?

It is no secret that before a company starts to sell their products, it is required by law that they are tested for safety.

Some cosmetics companies, such as parent companies Estée Lauder and L’Oreal, run their tests on animals rather than humans.

Cruelty free cosmetics are those which do NOT test their beauty products on animals. You can tell if a product is certified cruelty free if it has the leaping bunny stamp.

Leaping Bunny logos - Cruelty Free Makeup BrandsImage Source/ NoliSoli

Where does vegan makeup come into this?

Beauty products are vegan when they do not contain any animal ingredients.

Cruelty free brands on the high street:


Originally a Boots exclusive, NYX recently launched in Superdrug also.

Loved by professionals and novices alike, the highly rated beauty brand have some of the best products on the British high street.

Micro Brow Pencil

NYX microbrow pencil

Image Source/ Friends Beauty Supply

Ultimate Shadow Palette Warm Neutral

Cruelty Free Makeup Brands - NYX

Image Source/ Lookfantastic

Butter Gloss

NYX Butter gloss

Image Source/ PrettyLittleThing

Wet n Wild

You have probably heard about this American-based brand from U.S. youtubers raving about their products… and their prices!

Thankfully they have now launched in Boots and BeautyBay.

Photo Focus Foundation

Wet n Wild photofocus foundation

Image Source/ Beauty Bay

Color Icon Blush

Cruelty Free Makeup Brands - Wet n Wild

Image Source/ Amazon

Mega Protein Mascara

Wet n Wild Mega Protein Mascara

Image Source/ Beauty Bay

Fenty Beauty

The beauty brand owned by non-other than global superstar Rihanna, Fenty Beauty changed the game by launching their first product with over 40 shades.

Since then they have continued to impress with their high quality products at decent prices.

Flyliner Longwear Liquid Eyeliner

Fenty Beauty Flyliner

Image Source/ Pinterest

Diamond Bomb All-Over Diamond Veil

Cruelty Free Makeup Brands - Fenty Beauty

Image Source/ Amazon

Gloss Bomb Universal Lip Luminizer

Fenty Beauty Gloss Bomb

Image Source/ ChickAdvisor

Barry M Cosmetics

It’s the brand we all used as teens, but, like us, Barry M has continued to evolve.

All the basics, with a bit of dazzle (dust) thrown in for good luck, this line is the one we keep going back to.

Dazzle Dust

Barry M Dazzle Dust

Image Source/ Amazon

Crushed Jewels Liquid Eyeshadow

Cruelty Free Makeup Brands - Barry M

Image Source/ PrettyLittleThing

Take A Brow Brow Gel

Barry M Take A Brow

Image Source/ Pinterest

Barry M also has an extensive range of nail polishes which are both cruelty free and vegan!

Image Source/ Instagram


e.l.f. – standing for eyes. lips. face. – was originally an American cosmetics company.

They can now both be found in Boots and Superdrug with very attractive prices!

16hr Camo Concealer

e.l.f. 16hr camo concealer

Image Source/ ELF Cosmetics

Bite Size Eyeshadows

Cruelty Free Makeup Brands - e.l.f.

Image Source/ ELF Cosmetics

Poreless Putty Primer

e.l.f. Poreless Putty Primer

Image Source/ ELF Cosmetics


Revolution does what it says on the brand name. It completely changed beauty on the high street.

With multiple product launches a month, sometimes it is slightly more style over substance, but when they have a winner – you can’t go back!

Conceal and Hydrate Concealer

Revolution conceal and hydrate concealer

Image Source/ Glow Steady

Soap Styler

Cruelty Free Makeup Brands - Revolution

Image Source/ Pink Panda

Wild Animal Fierce Palette

Revolution Eyeshadow PaletteImage Source/ Amazon

The brand recently launched nail varnishes:

Image Source/ Twitter

They also have skincare, hair care, accessories and body care.


Yet another blast from the past, Collection was probably one of the first brands you bought makeup from.

They have continued to grow and update their products to be some of the best on the high street.

Fast Stroke Liner

Collection Fast Stroke Eyeliner

Image Source/ Collection Cosmetics

Glam Crystals Gel Eyeliner

Collection Cosmetics

Image Source/ Collection Cosmetics

Lasting Perfection Concealer

Updated Collection Lasting Perfection concealer packaging

Image Source/ Makeup Muddle


Miliani recently launched in Boots and on BeautyBay.

Many U.S. youtubers speak highly of the brand and its high quality standards.

Rose Powder Blush

Milani Rose Powder Blush

Image Source/ Milani

Conceal and Perfect 2-in-1 Foundation

Miliani 2-in-1 Foundation and Concealer

Image Source/ Beauty Bay

Gilded Jade Eyeshadow Palette

Miliani Gilded Jade eyeshadow palette

Image Source/ Beauty Bay


You may recognise the brand for their incredible skincare, but did you know that they also do amazing makeup?

Pixi is available to shop at both Boots and Marks and Spencers.

Hello Beautiful Face Case

Pixi Hello Beautiful Eyeshadow

Image Source/ Lookfantastic

MatteLast Liquid Lip

Pixi Liquid Lipstick

Image Source/ Simply Be

Liquid Fairy Lights

Pixi Fairy Lights

Image Source/ Ellis Tuesday

Soap & Glory

Again, you may recognise Soap & Glory from their skincare or from their bath sets that we all seem to receive at Christmas (I’m not complaining!).

They have a makeup range which is currently stocked in Boots.

Archery Brow Tint and Pencil

Soap & Glory Archery Brow

Image Source/ Temporary Secretary

Sexy Mother Pucker Lipgloss

Soap and Glory lipgloss

Image Source/ Amazon

Lid Stuff Eyeshadow Stick

Latest Soap & Glory makeup

Image Source/ Red Magazine