1. The Halo Effect

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The halo effect is how our overall impression of a person dictates how we view their other traits. To create a positive halo effect, make a positive first impression. One way to build a positive first impression is by taking care of your outside appearance. Attractiveness is considered an indicator of success and intelligence. For example, a business owner's biggest want is to attract customers. They can create a halo effect by creating a visually appealing brand.
2. Reciprocity Principle
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We live in a world where most things are not free. You have to give to receive. As human beings, we appreciate when someone does a nice thing for us. We then feel obliged to reciprocate the kindness. To get what you want, learn to be generous first. For example, businesses give customers free shopping vouchers to persuade them to return later, thus increasing sales.
3. Social Proof

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Other people influence our decisions. When a person refers you to a product, it is easier to trust that the product is good, thus making the purchasing decision easier. In this era of social media, social proof is easy to obtain. That’s why businesses have opted for influencer marketing. A positive review or comment on your page will get you the attention you want.
4. Authority Bias
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By establishing yourself as a figure of authority or providing evidence of your knowledge, you can increase the likelihood of influencing others. The tendency known as "authority bias" occurs when we admire authoritative figures and see them as competent experts in their fields. They possess experience and qualifications, which raises their credibility, and thus improves one's persuasive power.
5. Anchoring Technique

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The anchoring approach uses suggestions to display extreme alternatives before guiding the audience to select between extremes. Anchors serve as a benchmark against which further judgments can be measured. When striking a deal, it is helpful to bring up extreme opinions. A middle ground could be more well accepted in order to accomplish your desired goal.
6. Framing Effect
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Framing bias can be a powerful tool to help you get what you want by presenting information or requests in a way that influences how others perceive and respond to them. By framing your message positively and emphasizing the benefits or advantages, you can make your proposition more appealing and persuasive. It triggers a sense of optimism and enthusiasm.
7. Scarcity Principle
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We all want to be part of something. It gives us a sense of belonging. One can utilize the fear of missing out or the scarcity principle to get what you want. For example, once people feel they will be giving up on some benefits when they don’t buy a specific thing by a particular time, they will be drawn to the product even more. It makes the product more appealing and luxurious. Since people don’t want to miss out on value and luxury, they will buy what you want them to buy to avoid FOMO.
8. Nodding Technique
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Another way to get what we want is to connect with the audience. To do this, building rapport is a starting point. Try and mirror the other person’s nonverbal cues. For example, nodding shows you pay attention and agree with what they say. After they see your interest, they will be open to listening to your ideas. Other non-verbal cues you can mirror are facial expressions and tone.
9. Emotional Appeal Advertising
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People make decisions based on emotions more often than logic alone. Tapping into people’s emotions is a powerful tool to get what you want. Study the pain points, motivations, and goals of individuals. Once you understand your audience, offer something to fulfill one of those needs. Highlight personal anecdotes or appeal to shared values to reinforce connections.
10. The Door-in-the-Face Strategy
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With the door-in-the-face tactic, a big, outrageous request is made first, then a smaller, more reasonable one. The second request appears more logical and appealing by drawing a clear distinction between it and the first one, increasing the likelihood of receiving a favorable response. By utilizing the idea of reciprocity and people's natural desire to feel that they have made a compromise, this technique encourages people to accept the second request after the first, more demanding one has been turned down.
11.Appealing To Self-Interest
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The interests of oneself are often prioritized before those of others. With this knowledge, you may frame requests regarding advantages that support individual aspirations, showing how compliance helps people achieve their personal goals and the prosperity of all parties involved. Non-profit organizations frequently employ this tactic successfully by emphasizing how donations positively impact donors' sense of fulfillment and contribution.
12.Rhyming Effect
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Using rhyme during communication will make your message more memorable and influential. In addition to being appealing, verses such as slogans help with brain processing, which helps people remember and retain information. They have been successfully used in anything from political slogans to commercials to change public opinion and increase brand loyalty.
13. The Power of Active Listening
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Active listening is crucial to getting what you want in any interpersonal interaction. When you genuinely listen to others, it makes them feel valued, respected and understood. It fosters a positive and cooperative atmosphere, increasing the likelihood of getting their support or cooperation. Ask relevant questions and paraphrase their points to demonstrate that you're truly engaged in the conversation.
14. Shared interests
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In interpersonal relationships, developing a rapport based on common interests leads to likeability and credibility. Establish a closer rapport with your target audience by focusing on what you have in common with them during interactions. This will increase openness to your ideas from both parties. They become more likely to support your viewpoint due to the sense of camaraderie fostered by this shared understanding.
15. Giving compliments
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A little encouragement goes a long way. Sincere compliments boost people's confidence and self-esteem, which makes them more likely to comply with requests in the future. An individual's abilities are validated, and good self-worth is reinforced when their efforts or accomplishments are acknowledged. It also gives one a sense of gratitude, thus feeling the need to reciprocate.
16.Loss aversion
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According to loss aversion, the agony of losing is twice as severe for people as the joy of winning. Irrespective of the object's worth, losing it is more psychologically devastating than obtaining it. In another situation, the happiness of receiving $100 could not be as immense as the anguish of losing $100. This bias leads to poor decision-making and risk-taking because people usually avoid potential losses even when the potential rewards are higher.
17. Storytelling

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Using captivating stories to convey information can attract listeners and pique their interest. People are more likely to accept our point of view if they have an emotional investment in it. Through storytelling, you can evoke strong emotional responses from your audience and have a long-lasting influence on their opinions and behavior. You can move others to action, arouse empathy, and create lasting connections with engaging stories beyond rational justifications.
18. Pricing Effect
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When a more expensive option is offered alongside cheaper options, it affects our choice. Individuals typically view middle-priced items as better bargains when presented with a range of pricing. Marketers carefully place their target offering between pricey and affordable alternatives to capitalize on this cognitive bias. They steer customers toward the product they want them to buy without being overbearing.
19.Embrace Your Flaws
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Acting perfect will not get you what you want. When seeking others' cooperation, admitting even minor imperfections about oneself might help you come off as more authentic and human. People can trust honesty and vulnerability over perfectionism. It fosters an atmosphere where others feel comfortable giving their opinions because they find you relatable.
20. Free things
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Free goods or services are alluring. Offering something for free can be an intelligent approach to getting people's attention. Offering anything for free, even if it is of minimal value, fosters goodwill toward your business while instilling a sense of obligation in the receiver's' minds, encouraging them to respond favorably to your request in the future.
21. Exposure Effect
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Through repetitive encounters, you build people's interest through familiarity. It tends to develop their enthusiasm and positivity towards those items. We can change someone's perspective and attitude toward something by exposing them to it repeatedly. This effect is commonly used in advertising efforts where brands want to enhance familiarity through frequent exposure.
22. Using Mystery
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Another way to persuade people and get what you want is to leverage of power of human curiosity. We are intrigued by information or prospects that have an element of mystery. Mysteriously presenting something stimulates interest and increases our desire to learn or examine additional options. It brings up emotions of excitement and anticipation, which influences customers' decisions.
23. The Power Of Names
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Using their name in discussions is a straightforward yet effective technique for establishing a personal connection while grabbing someone's attention. It gives the relationship a familiarity element that makes it seem sincere and unique. Consider how you feel when someone uses your name to address you; it quickly captures your focus and increases your openness to what they offer. It only takes this little effort to establish rapport and trust with people.
24. Visual Imagery
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Visual imagery has a tremendous impact when interacting with others, whether in business meetings or casual discussions. Incorporating powerful images that align with one's message helps give abstract concepts in actual form, encourages engagement, and brings up emotions. Something that would be hard to understand without graphics becomes more understandable.
25. Rewards
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Have you ever been pleasantly surprised with a bonus reward at work? The immediate delight and excitement of receiving something extra stands out and leaves a lasting impression on your mind, encouraging replicate performance in the future. They will be eager to return the favor and perform even better. This is because rewards make people feel appreciated and provide tangible benefits that enhance job satisfaction, engagement, productivity, and overall well-being.
26. Incorporating Humor
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Humor has long been recognized as a powerful and incredible tool for communication. When used appropriately, it can disarm and create a positive atmosphere where you get what you want. It helps to make people more receptive to your message. Whether giving a presentation or engaging in conversation, humor can help break the ice and build rapport.
27. Using Fear
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Fear is a persuasive technique used to motivate others. Fear is proven effective when employed responsibly in influencing people and persuading others to take specific actions or precautions. Presenting the potential negative consequences of inaction can motivate people to change their behavior. It triggers individuals' natural defense mechanisms, encouraging them to take action. Humans have a knack for self-preservation; thus, effectively communicating risks is crucial when persuading them. However, avoid inducing panic.
28. Personalization
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Personalization involves adapting your communication style, content, or presentation to resonate with the specific characteristics of your target audience. This could mean using language that appeals to their interests, recognizing their achievements, or addressing any concerns they may have explicitly. When people feel valued and understood, they are more likely to cooperate and engage with what you're offering.
29. Color Psychology
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Colors can evoke emotions and influence behavior. Understanding color psychology can help you use specific colors strategically in your branding, marketing materials, or presentations to align with your desired outcomes. For instance, red symbolizes energy and passion, blue instills calmness and trustworthiness, commonly seen in corporate brands, yellow indicates happiness, and green represents the natural environment.
30. Priming
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It is a cognitive process in which exposure to one stimulus influences an individual's response to another, often without conscious awareness. When we encounter a specific trigger, it activates related concepts and associations in our memory. These concepts then influence how we interpret and respond to subsequent stimuli. Priming can occur through various senses, such as sight, sound, or touch, affecting our thoughts, emotions, and behaviors. For example, seeing images of money may prime thoughts of wealth and influence spending decisions.